The Decline of Influencer Marketing in Trinidad and Tobago — What’s Next for Your Business?

In 2023, influencer marketing in Trinidad and Tobago started showing cracks that are impossible to ignore. A study by HubSpot revealed that 62% of consumers globally feel influencer content is “increasingly repetitive.” Closer to home, the Caribbean’s micro-economy has made many consumers more discerning, particularly with tight budgets. According to a 2024 Caribbean Insights survey, […]